Anti AdBlock procedures and over 60% adrevenue growth!

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Anti AdBlock procedures and over 60% adrevenue growth!

We started to measure level of adblock users on our publisher’s web sites. In Poland we have one of the greatest % of adbolck users in Europe. The average is around 38%. We have noticed, that one of our publishers has around 50%, so we decided to do something with that. Publishers generally affraid to communicate with their visitors, however it is the key to success.

Problem to solve

over 50% of users are using adblock software.

Solution

Special communication to adblock users.

anty-adblock-case-study

Effects

week to week comparison (week before changes, week after change)

Page views

+ 3,8%

no change

Page views with ads

+ 39,5%

significant

eCPM

+ 28%

probably because of retargeted ads to valuable users

Total ad revenue

+ 60,8%

great success!

 

 

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