Web content publishers are struggling with an increasing number of restrictions that significantly affect ad revenue. Numerous and new challenges are related to entry into force of Coalition for [...]
The basis of media buying in the programmatic model is precise targeting. Demography, geolocation, interests, shopping behavior – all this allows advertisers to reach the target audience [...]
Blocking advertisements by Internet users is still a problem that strikes advertising industry. The biggest losses are recorded by publishers who earn money from displaying ads and content. [...]
Easter is not only a season of special discounts, but also tense time for advertisers. Without a doubt, the holiday season brings the highest CPM values throughout the year. It is important, that [...]
Between 1 and 3 May 2018, Yield Riser – optimalization expert in a range of online advertising revenues, shows their offer on the Internet of Things Expo fairs in Dubai – one of the biggest [...]
There are nearly one billion four hundred million websites on the Internet! A big part of them take advantege of advertising to earn money on traffic generate by visitors. For some publisher it [...]
Due to a great number of formats and the viewers’ attention focused on image, digital video advertising gives the publishers a chance to increase revenues from advertising space. Creating [...]
Technological changes, user expectations and recently formed Better Ads coalition make the online advertising market a real revolution. Transparency and automation process of purchase and sale [...]
Poles spend more than 6 h on Internet each day, of which 4.4 h on desktops and 1.3 h on mobile devices – according to We are social report published in 2016. Last year, the number of mobile [...]
Ad visibility is a key to measure how well your ads are performing. Proper configuration and selection of suitable format guarantees effective communication. Despite of the dominance of standard [...]
