Artificial intelligence is a subject of articles written by the marketing industry. It is being talked about more and more often in the context of the market revolution. What is really meant by [...]
In last weeks, Google announced that by the end of the year will introduce the first price auction model. Why did they decided to do this right now? What the first price auction is? Before the [...]
Last year RODO has starded a revolution in the Internet advertising market. This also applies to the programmatic model which is still waiting for a lot of changes. What else will influence its [...]
Web content publishers are struggling with an increasing number of restrictions that significantly affect ad revenue. Numerous and new challenges are related to entry into force of Coalition for [...]
The basis of media buying in the programmatic model is precise targeting. Demography, geolocation, interests, shopping behavior – all this allows advertisers to reach the target audience [...]
Blocking advertisements by Internet users is still a problem that strikes advertising industry. The biggest losses are recorded by publishers who earn money from displaying ads and content. [...]
Easter is not only a season of special discounts, but also tense time for advertisers. Without a doubt, the holiday season brings the highest CPM values throughout the year. It is important, that [...]
Between 1 and 3 May 2018, Yield Riser – optimalization expert in a range of online advertising revenues, shows their offer on the Internet of Things Expo fairs in Dubai – one of the biggest [...]
There are nearly one billion four hundred million websites on the Internet! A big part of them take advantege of advertising to earn money on traffic generate by visitors. For some publisher it [...]
Due to a great number of formats and the viewers’ attention focused on image, digital video advertising gives the publishers a chance to increase revenues from advertising space. Creating [...]
