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The most important week in the annual tech calendar, GITEX is a must-attend, world-class event located in Dubai. This is where the world’s technology leaders, enterprises and startups come [...]

Artificial intelligence is a subject of articles written by the marketing industry. It is being talked about more and more often in the context of the market revolution. What is really meant by [...]

The Summit is one of the most influential mobile apps/games/adtech events in EMEA and the biggest and most international mobile event of Israel! We encourage you to watch our video from Mobile [...]

In last weeks, Google announced that by the end of the year will introduce the first price auction model. Why did they decided to do this right now? What the first price auction is? Before the [...]

Last year RODO has starded a revolution in the Internet advertising market. This also applies to the programmatic model which is still waiting for a lot of changes. What else will influence its [...]

Web Summit brings together the people and companies redefining the global tech industry. We encourage you to watch our video from WEb Summit 2018.

Futurecom is a complete event joining the hyper-connectivity brought by the new communication technologies in the exhibiting area with an international congress promoting important debates about [...]

TechCrunch Disrupt is three days of non-stop programming with two big focuses: founders and investors shaping the future of disruptive technology and ideas and startup experts providing insights [...]

Web content publishers are struggling with an increasing number of restrictions that significantly affect ad revenue. Numerous and new challenges are related to entry into force of Coalition for [...]

The basis of media buying in the programmatic model is precise targeting. Demography, geolocation, interests, shopping behavior – all this allows advertisers to reach the target audience [...]